Enjoy this guest post from Freelancer Nomads:
Are you tired of your 9-5 job in the corporate world, or are you in search of earning some extra cash? Then freelancing is the solution to all of your problems.
Today, over 57 million Americans are working as freelancers. The freelancing industry is booming and is only going to rise in the future as well.
Freelancers enjoy flexibility, better work-life balance, and fewer taxes.
So if you are just beginning out, this post will help you with how to get started freelancing.
Eight Steps on How to Get Started Freelancing
Here are some steps you can follow and become your own boss today.
List Down Your Strengths
Whether you are a great photographer, teacher, video maker, web designer, or a pet trainer, there is definitely a freelance gig out there for you.
The first and most important task is to brainstorm the skills you have. Make sure you don’t miss out on any.
It could be anything you enjoy. It doesn’t necessarily have to be something you’re excellent at, so don’t limit yourself at the first step.
Target a Lucrative Niche
Once you have listed your skills, the next thing is searching for a market that best suits them.
Try to find which skill is more profitable in which market to charge a premium on your services.
I would recommend going for broader options at the beginning, such as content writer, social media manager, creative content writer, etc. rather than focusing on one specific skill.
Outline a Plan
The next thing you need is a solid plan. Gather all the resources you’re going to need to establish your business.
Invest in a stable internet if you are entering into an e-commerce field, or a good camera if you are a photographer.
Next, search about your competitors, their charge rates, and hourly rates. Doing so will help you estimate what kinds of projects are available in the market the most.
You can also gain knowledge about the current skill gap in the market and build your offerings around it.
Determine what you need to charge on an hourly basis to hit your income goals by using this nifty freelance rate calculator.
Develop Your Personal Brand
Your personal brand can be a deal-breaker for your freelancing career’s future.
Figure out what makes you the best in the industry, why should a marketer give you the gig?
Once you enter the market, you will find many competitors offering better services than you.
That’s why highlighting your competencies, expertise, and point of differences is of primal importance.
Try to get referrals from your previous employers as it will reflect positively on your profile. If you are a beginner, then offer your services voluntarily.
Create a personal brand around your services and develop a portfolio of your best work to attract clients.
Market Yourself on Social Media
Another essential step to get started with freelancing is marketing yourself on various sites and media platforms.
Social media presence on mediums such as Facebook, Instagram, YouTube, Twitter, etc. is a must for you.
You should be aware of your target audience. For example, as a photographer, you should market yourself on Insta; similarly, Twitter is your go-to medium for a PPC specialist.
Develop a user-friendly profile and create relevant content that boosts your visibility online.
Keep in mind that you should be readily available for the client’s assistance on all mediums at all times.
Facebook and Instagram also provide paid marketing services, ensuring your brand is always on the top of search engines.
Build Your Pricing Strategy
Are you wondering about how to get started freelancing with a suitable pricing strategy? Then this step will clear all your apprehensions.
Begin with identifying your perceived value and whether it will be enough for a sustainable business.
If the competition is fierce and you are a new entrant in the field, then your strategy should be entering with a relatively lower price for your services.
Once you gain experience, you can charge a premium on your services. The critical factor here is the quality of the work that you deliver.
So make sure you are delivering on your promise consistently.
Pitch Your Business
Learning to pitch yourself is a valuable asset; without it, you can never be successful in the freelancing world.
Communicating your strengths to your client so that they give you the task is critical in the freelancing industry.
I would suggest you create an elevator pitch that emphasizes your strengths and how your services offer more value than your competitors.
You need to be vigilant about your surroundings as well. Who knows when a potential client is near you?
So, attract more clients for your business with your convincing elevator pitch.
Create a Website
Creating a high-quality website is a very crucial investment for any budding investor.
Social media can help you spread awareness about your services to large audiences, but a website will help you convert the viewers into profitable clients.
A website is an excellent tool in leaving a solid first impression on your clients. You can use the site to share your past experiences or projects you have handled.
You can also share past employer’s reviews and feedback on the website. This will increase the credibility of your work.
The website is a vital medium for showcasing your offerings. You can start your blog on the site as well.
By making a website, you ensure professionalism and generate more traffic towards your site, all guaranteeing potential clients.
If you are trying to escape the monotonous corporate culture, then with freelancing, you can work towards your passion that brings you genuine happiness.
Today, more and more employers are hiring freelancers for tasks such as content marketing, graphic designing, web designing, and more.
In 2019, freelancing alone contributed $1 trillion to the US economy. Gone are the days where freelancing was considered only a good side job.
I hope this post was helpful and will assist you in establishing a successful freelance business.
So what are you waiting for? Ditch your boring job and become a freelancer today.
Author Bio: Freelancer Nomads is the ultimate freelance community. We’re on a mission to help over 50 million freelancers work better and smarter. Follow us on Twitter, Instagram, Facebook or Pinterest.